SBI Clerk Exam Previous Papers - SBI Clerk 2011 Solved Paper on Marketing Aptitude and Computer Knowledge

SBI Clerk Recruitment Exam Marketing Aptitude and Computer Knowledge Question Paper 2011
 1. An email account includes a storage area, often called a(n) __
(1) attachment
(2) hyperlink
(3) mailbox
(4) IP address
(5) None of these
 2. Data becomes __ when it is presented in a format that people can understand and use.
(1) processed
(2) graphs
(3) information
(4) presentation
(5) None of these
3. A set of computer programs that helps a computer monitor itself and function more efficiently isajan __
(1) Windows
(2) System Software
(3) DBMS
(4) Application Software
(5) None of these
4. An area of a computer that temporarily holds data waiting to be processed is __
(1) CPU
(2) Memory
(3) Storage
(4) File
(5) None of these
5. A __ is a microprocessor-based computing device.
(1) personal computer
(2) mainframe
(3) workstation
(4) server
(5) None of these
6. You use a(n) __ , such as a keyboard or mouse, to input information.
(1) output device
(2) input device
(3) storage device
(4) processing device
(5) None of these
7. The term __ designates equipment that might be added to a computer system to
enhance its functionality.
(1) digital device
(2) system add-on
(3) disk pack
(4) peripheral device
(5) None of these
 8. The instructions that tell a computer how to carry out the processing tasks are
referred to as computer __
(1) programs
(2) processors
(3) input devices
(4) memory modules
(5) None of these
 9. RAM can be thought of as the __ for the computer's processor.
(1) factory
(2) operating room
(3) waiting room
(4) planning room
(5) None of these
 10. C, BASIC, COBOL, and Java are examples of __ languages.
(1) low-level
(2) computer
(3) system programming
(4) high-level
(5) None of these
11. __ is the ability of a device to "jump" directly to the requested data.
(1) Sequential access
(2) Random access
(3) Quick access
(4) All of the above
(5) None of these

12. The __ is the amount of data that a storage device can move from the storage
medium to the Computer per second.
(1) data migration rate
(2) data digitizing rate
(3) data transfer rate
(4) data access rate
(5) None of these
13. A __ converts all the statements in a program in a single batch and the resulting
collection of instructions is placed in a new file.
(1) converter
(2) compiler
(3) interpreter
(4) instruction
(5) None of these
14. One thousand bytes is a __
(1) kilobyte
(2) megabyte
(3) gigabyte
(4) terabyte
(5) None of these
15. 'Benchmark' means __
(1) Benches for customers to sit
(2) Benches for salesmen to sit
(3) Products displayed on a bench
(4) Set standards
(5) All of the above
 16 A Call Centre is __
(1) a meeting place for DSAs
(2) a Training Centre for DSAs
(3) a meeting place for customers
(4) Data Centre
(5) a back office set up where customer queries are answered
17. The sequence of a sales process is __
(1) Lead generation, Call, Presentation & Sale
(2) Sale, Presentation, Lead generation & Call
(3) Presentation, Lead generation, Sale & Call
(4) Lead Generation, Call, Sale & Presentation
(5) There is no sequence required
18. Home loans are granted to -
(1) Individuals
(2) Institutions
(3) Builders
(4) All of these
(5) None of these
19. To 'Close a Call' means __
(1) 'fo end the conversation
(2) To put the phone down
(3) To close the doors
(4) To clinch the sale
(5) To close the business
20. A __ is an additional set of commands that the computer displays after you make a selection from the main menu.
(1) dialog box
(2) submenu
(3) menu selection
(4) All of the above
(5) None of these
21. Information kept about a file includes ----
(1) print settings
(2) deletion date
(3) (1) & (2) only
(4) size
(5) None of these
22. __ provides process and memory management services that allow two or more tasks, jobs, or programs to run simultaneously.
(1) Multitasking
(2) Multithreading
(3) Multiprocessing
(4) Multicomputing
(5) None of these
23. The ALU performs __ operations.
(1) arithmetic
(2) ASCII
(3) algorithm-based
(4) logarithm-based
(5) None of these
24. A (n) __ is software that helps a computer control itself to operate efficiently and keep track of data.
(1) application system
(2) hardware system
(3) software system
(4) oprating system
(5) None of these
25. 'Customisation' means __
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
26. A 'Call' in Marketing language means __
(1) Calling On a salesperson
(2) Calling on a customer
(3) Making a phone-call
(4) Telemarketing
(5) None of these
27. Computers manipulate data in many ways, and this manipulation is called __
(1) upgrading
(2) processing
(3) batching
(4) utilizing
(5) None of these
28. A Marketing Survey is required for __
(1) deciding marketing strategies
(2) deciding Product strategies
(3) deciding pricing strategies
(4) All of these
(5) None of these
29. The Target Group for Education Loans is ----
(1) all colleges
(2) all parents
(3) research scholars
(4) meritorious students seeking higher education
(5) all of these
30. Cross-selling means __
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
(5) Selling to employees
31. Market Segmentation is useful for---
(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers' tastes
(5) All of the above
32. The Target Group for Savings Deposit Accounts is __
(1) Newborn babies
(2) students
(3) parents
(4) businessman
(5) all of the above
 33. Market Segmentation can be resorted to by means of __
(1) segmenting by age
(2) segmenting by income
(3) segmenting geographically
(4) all of these
(5) none of these
34. The Target Group for a Car Loan is ---
(1) all auto drivers
(2) all auto dealers
(3) all car owners
(4) any individual needing a car
(5) all of these
35. Market information means ---
(1) knowledge of industries
(2) knowledge of households
(3) knowledge of peers
(4) knowledge of customers' tastes
(5) All of these
36. Credit cards are used for -
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
(5) None of these
37. TheTarget Group for Agricultural Loans is __
(1) any farmer
(2) farm labourers
(3) any individual dealing in agricultural or related activity
(4) farmers'societies
(5) all of these
38. The Target Group for Credit Cards is ----
(1) existing cardholders
(2) all graduates
(3) all minors
(4) individuals with taxable income
(5) all of these
39. Market Segmentation means __
(1) segmenting the salesmen
(2) segmenting the employees
(3) segmenting the customers as per their Heeds
(4) segmenting the products
(5) All of these
40. A 'Target Group' means---
(1) a group of sellers
(2) a group of buyers
(3) a group of products
(4) a group of persons to whom sales should be focused
(5) all of these
Solution :
(1) 3 (2) 3 (3) 2 (4) 2 (5) 1 (6) 2 (7) 4 (8) 1 (9) 3 (10) 4 (11) 2 (12) 3 (13) 2 (14) 1 (15) 4 (16) 5
(17) 1 (18) 1 (19) 4 (20) 1 (21) 3 (22) 1 (23) 1 (24) 4 (25) 1 (26) 2 (27) 2 (28) 4 (29) 4 (30) 3
(31) 5 (32) 5 (33) 4 (34) 4 (35) 5 (36) 4 (37) 3 (38) 4 (39) 3 (40) 5